<p> <strong>About Headlight Glasses</strong></p>
<p>We’re a one-product eCommerce brand built on Direct Response principles, helping American drivers see safely at night. Since launching on October 31st, 2022, we’ve generated over $3.4M in profitable revenue — almost entirely from Meta Ads — using only a basic Shopify landing page.</p>
<p>We are not an unproven startup. We’re a profitable, scaling brand with massive room for CRO upside. With a landing page on the level of Hostage Tape, the ceiling is far higher.</p>
<p>—</p>
<p> <strong>Your Mission</strong></p>
<p>We’ve built a $3.4M+ business with a basic Shopify page.</p>
<p>Now, the mission is simple:</p>
<p> Take Headlight Glasses to $1M pre-tax net profit this season (Oct 1, 2025 – Feb 28, 2026).</p>
<p>If we hit that goal, you don’t just get profit share — you get a $25,000 milestone bonus on top. That $1M mark isn’t just a number, it’s our shared mission this grind season.</p>
<p>– You will own the post-click experience: rebuilding the landing page, building advertorial pages, testing offers, increasing AOV.<br />– I (the founder) will own the pre-click experience: creative and ad angles.<br />– Together, we push until $1M pre-tax net profit is real.</p>
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<p> <strong>Workload & Seasonality</strong></p>
<p>Headlight Glasses is a seasonal brand. We sprint hard in winter, then scale down in summer.</p>
<p>– Oct 1 – Dec 21: Full-time, ~48 hrs/week (6 days, Mon–Sat).<br />– Dec 22 – Feb 28: Full-time, ~40 hrs/week (5 days, Mon–Fri).<br />– Mar 1 – Sept 30: Part-time, ~16 hrs/week (approx. 2 days).</p>
<p>Additional details:<br />– Includes a paid lunch break on full-time days.<br />– We value results over hours — if you can hit targets in 5–6 hyper-focused hours/day, that’s fine.<br />– Paid holidays (5): Christmas, New Year’s, Memorial Day, Independence Day, Labor Day.<br />– No paid sick leave or PTO (the part-time summer season provides flexibility).<br />– Exclusivity: This role is exclusively for Headlight Glasses. If you want to juggle multiple clients or side projects, this is not the right role. If you want to go all-in on one product and one mission, you’ll thrive here.</p>
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<p>Profit Share Structure (Capped at 10%)</p>
<p>Baseline pre-tax net profit = $254K (average of the last two Oct–Feb swings).</p>
<p>– 3% above baseline → up to $500K profit<br />– 5% at $500K profit<br />– 7% at $750K profit<br />– 10% at $1M profit and capped at 10% thereafter</p>
<p>The Shared Target: $1M Net Profit</p>
<p>Hit $1M pre-tax net profit, and you earn:<br />– $74,600 profit share<br />– +$25,000 milestone bonus<br />– = $99,600 total</p>
<p>Past $1M, profit share continues at 10% capped.</p>
<p>Payout Examples</p>
<p>– Profit = $500K → $7,380<br />– Profit = $750K → $34,720<br />– Profit = $1M → $99,600 (profit share + milestone bonus)<br />– Profit = $2M → $199,600<br />– Profit = $3M → $299,600 (capped at 10%)</p>
<p>—</p>
<p>What You’ll Do</p>
<p>– Generate CRO/AOV ideas from scratch using heatmaps, scroll maps, GA4, pixel data, and AI.<br />– Build & design custom advertorial-style landing pages (e.g., “25-step Anti-Glare Coating vs 3-step Headlight Glasses”).<br />– Run A/B and multivariate tests (Shopify native or 3rd-party).<br />– Implement upsells, bundles, and pricing optimizations with autonomy.<br />– Report performance daily during onboarding, then weekly once in rhythm.</p>
<p>—</p>
<p>What We’re Looking For</p>
<p>– USA-based, regularly drives at night (you understand the customer pain and nuances on American roads).<br />– Proven brand-side CRO success (Shopify or one-product stores).<br />– Direct Response marketing knowledge.<br />– Shopify landing page build + design skills.<br />– Analytics mastery: GA4, Hotjar/Clarity, pixel data, heatmaps.<br />– Experience using AI tools to accelerate CRO.<br />– Hungry, independent executor who thrives on clear metrics.<br />– Believes in the mission (faith-aligned is a plus).<br />– Exclusive focus — you will not work on other clients or projects during employment.</p>
<p>—</p>
<p>To Apply</p>
<p>Email: <a href="mailto:james@headlightglasses.com">james@headlightglasses.com</a> with subject line: “CRO Man”</p>
<p>Include:<br />1. Proof of CRO results (before/after metrics + landing page examples).<br />2. A 3-minute video answering:<br /> – Why are you interested in this position?<br /> – What do you know about Headlight Glasses?<br /> – What is your ideal work environment?<br /> – What are your strengths?<br /> – Where do you see yourself in 5 years?<br />3. Optional: A Loom walkthrough of a CRO project you’re proud of.</p>
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