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Note: The job is a remote job and is open to candidates in USA. HubSpot is an AI-powered customer platform that helps organizations grow better. The Lead Product Marketer will focus on the go-to-market strategy for HubSpot's emerging builder portfolio, collaborating with various teams to enhance product adoption and customer engagement.
Responsibilities
Lead go-to-market strategy and launch execution for Agent CLI, AI Connectors, and other general builder products & strategic integrations in partnership with product leadership
Define and message to HubSpot's general builder persona
Identify and experiment with new routes to market that drive awareness and adoption among general and AI-assisted builders
Develop launch assets, enablement materials, campaign messaging, FAQs, and customer-facing content to reach non-traditional builders and AI-assisted users
Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes
Support builder-focused events and launch moments, including quarterly builder events and product showcases, biannual Spotlights, etc
Develop positioning, messaging, and launch strategy for emerging builder products
Partner closely with Product Marketing teammates to ensure consistent messaging across AI connectors, agents, and ecosystem experiences
Measure product adoption, gather customer insights, and refine messaging to accelerate ecosystem growth and API monetization outcomes
Partner with Agent Builder PMM on messaging across HubSpot, Custom, and External Agents
Skills
High ownership mindset and the ability to operate independently in ambiguous, fast-moving environments
Experience leading product marketing strategy and launches for SaaS or platform products
Proven ability to develop positioning and messaging for new or evolving product categories
Demonstrated ability to simplify technically complex concepts for business audiences
Experience building go-to-market strategies that drive product adoption and customer engagement
Excellent written and verbal communication skills, strong executive storytelling, and the ability to influence senior leaders
Ability to balance strategic thinking with hands-on execution in a fast-paced environment
Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations — this role is for someone who builds this way themselves
Familiarity with AI-powered productivity or automation tools
Experience marketing products for builders, or both technical and nontechnical audiences
Experience supporting monetization, marketplaces, or ecosystem growth initiatives
Experience with developer platforms, APIs, AI products, or ecosystem strategies
Benefits
Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers.
If you’re joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding.
If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
Company Overview
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. It was founded in 2006, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is http://www.hubspot.com.
